Organic Farming Concept - 1242 Words

Create the Value: Market Segmentation Analysis and a Value Proposition: Daylesford Organic Farm Concept Week 3 Assignment Brief Description of the Daylesford Organic Farm Concept: Daylesford concept is centered on a working organic farming. The farm was originally established by Carole Bamford. Dayleford has a passion for seasonal, ethical produce that has translated into two London-based farm shops and cafes and seasonal organic, produce sold in Waitrose and other independent stores nationwide. Daylesford has won over 60 national and international awards over the last 3 years for their delicious food, sustainable practices and for their farm shop cafà © (2015, January 25). They have been in business for over 30 years. They company’s†¦show more content†¦Statically, it shows that more families in these regions would buy affordable organic products. Emphasis on Ethics Socially Responsible Actions: Marketing affordable organic food should be taking seriously and it should educate consumers on the imports of eating healthy. Dimitri and Oberholtzer stated in their article on marketing organic food is â€Å"the one factor that consistently influences the likelihood of a consumer’s buying organic products is education† (Dimitri and Oberholtzer 2012). It is important that mangers and marketing staff research the healthy benefits of organic food and showing consumers real facts. It is important that the affordable organic food to has real facts marketed because of the Federal Food Drug Act. The FDA forbids companies to advertise fraudulently facts about food or drug products. In addition to follow the FDA guidelines, it is important that mangers also follow Nutrition Labeling Act and Consumer Product Safety Act. All food products should have the correct nutritional information on the package under the Nutrition Labeling and Education Act. Also, the affordable or ganic food should be process and packed follow the Consumer Product Safety Act. Every safety standards should be in place to give the customers the healthiest and safest food on the market. Value Proposition: Families are wanted to buy healthier food for themselves and children because of the health benefits. Today, more and moreShow MoreRelatedThe Basic Concept Of Organic Farming1368 Words   |  6 PagesPART A: The basic concept for organic farming is simple: allow nature to follow its natural path and achieve a natural state to develop sustainable and harmonious enterprises with the environment and community. Organic production is a holistic method of production that involves more than choosing not to use synthetic pesticides, fertilisers, genetically modified organisms (GM) on crops, and growth hormones in livestock. Organic farming is a viable alternative production method to optimise the agro-ecosystemRead MoreA Brief Note On The Organic Food Movement843 Words   |  4 Pagesinsincerity has never better been exemplified than through the organic food industry. The term â€Å"organic† has now seeped deeply into our society becoming a by-word for more ethical and healthier food production and consumption. However, the only awareness being shown by the corporations and retailers who use this label is an understanding of people can be hoodwinked into paying more for snake oil. As I have mentioned in a previous article, the organic food movement has its basis in the eccentric VictorianRead MoreThe Great Laws Of Nature : Indigenous Organic Agriculture784 Words   |  4 Pagesthe slogan by organic farmers to promote the consumption of locally grown food through organic frelated to survival and subsistence for many people worldwide. Based on these seven UNESCO criteria, organic farmers’ knowledge would qualify as indigenous knowledge (Sumner, 2006). In resonance with the understanding of organic knowledge as indigenous knowledge, a Canadian documentary video, titled â€Å"the great laws of nature: indigenous organic agriculture† reflects and confirms the concept of indigenousRead MoreEssay on Organic vs. Sustainable Agriculture1357 Words   |  6 PagesOrganic vs. Sustainable Agriculture Agriculture, to many is just an industry of farmers and cows. Most people can’t even come close to fathom just how essential the continuance of agriculture is to not just our well being, but our very lives. People of the United States have been spoiled, they’ve never had to worry about the grocery stores running empty because, even to this day, there hasn’t been a problem growing enough to feed, not only the U.S. but a good part of the world too. The day thoughRead MoreA Research On Animal Farm1632 Words   |  7 PagesAnimal Farm The term: Organic deduces via natural resource - there s only so much organic matter, because organic matter is determined what has decayed and at what amount for centuries. As our populace grows, the right kind of organic matter diminishes, there lies the problem. Here s the unsavoury verity. - - - One of my bones of contention is that the consumer reads the organic term so frequently that marketing has inadvertently diluted the organic term s validity. For a starterRead MoreShould We Be Spending The Money On Organic Produce Over Non Organic Products?875 Words   |  4 Pagesdiscussing the issue of whether or not we should be spending the money on organic produce over non organic produce. They are clearly portraying that organic food should be purchased and consumed over non organic food. They convey the message that non organic food is relatively a newer concept than organic produce as it has only come into place since 1950s, where before this all food was originally organic grown. Non-organic farmers have at their disposal an arsenal of over 320 pesticides and theyRead MoreOrganic Food Accounts For 5 Percent Of The Total Food Market Sale1289 Words   |  6 PagesOrganic food accounts for 5 percent of the total food market sale (â€Å"U.S. Organic Industry Survey 2015à ¢â‚¬ ).Although 5 percent may not seem as much, it is a start to the revolution of making planet Earth greener. The organic food market is growing and in order to help this growth generate more interest we need ideas that go beyond the regular grocery store. We need a new concept that will help people become more hands on the food they consume. Two TED talks, one presented by Pam Warhurst and anotherRead MoreOrganic Agriculture, As Defined By The National Organic Standards Board1163 Words   |  5 PagesOrganic Agriculture, as defined by the National Organic Standards Board (NOSB): â€Å"Is an ecological production management system that promotes and enhances biodiversity, biological cycles and soil biological activity. It is based on minimal use of off-farm inputs and on management practices that restore, maintain, and enhance ecological harmony.† Which is very fancily put for agriculture with as little man made input as possible trying to farm, as they perceive at least, the most beneficial to theRead MorePile Traveled To A Pineapple Cultivation Cradle In The1296 Words   |  6 Pagescapitals. Most inhabitants engaged in pineapple farming in turn of the century. Smooth Cayenne, an orange-skinned pineapple that has light-yellow flesh and tangy sweet taste attributes, was grown either consuming it raw or processing. The upsurge in pineapple material for factories export demand acted as an incentive for large pineapple cultivators to intensify production. Akwapim Hills has large lots of land and right climatic conditions for pineapple farming. However, when the company failed to acquireRead MoreWhole Food Markets History 553 Words   |  2 Pagescompetition increases. The organic food market tipped during the early 1980s, before Whole Food Market ever existed. However, the organic farming concept occurred 40 years in England before it tipped in the United States. Sir Albert Howard, a man who devotes his life in agriculture research in India. After years of agricultural research’s experiences and observations, he gradually evolved a philosophy and a concept of organic farming (Heckman, 2006). Organic farming was about recycling crops and